arbitrary trademark

arbitrary trademark
пат., марк. произвольный товарный знак* (товарный знак, состоящий из слов, которые имеют реальное значение в данном языке, но не имеют отношения к продукту как таковому или каким-л. его свойствам; напр., Apple (яблоко) для компьютера или Camel (верблюд) для сигарет; при использовании такого товарного знака отсутствует прямая ассоциация знака с продуктом, что требует более интенсивного маркетинга для утверждения такой ассоциации в сознании потребителя)

Англо-русский экономический словарь.

Смотреть что такое "arbitrary trademark" в других словарях:

  • Trademark distinctiveness — is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if amongst other things it performs the essential trademark function, and has distinctive character.… …   Wikipedia

  • trademark, arbitrary — n. A name for a product that is in no way descriptive or suggestive of the product, such as “Apple” computers, that is easily registered but difficult to educate consumers about. The Essential Law Dictionary. Sphinx Publishing, An imprint of… …   Law dictionary

  • arbitrary mark — n: a trademark, service mark, or trade name that is not indicative of the nature of the goods or services Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 …   Law dictionary

  • trademark, strong — n. A trademark that is inherently distinctive, such as an arbitrary or fanciful one, which is entitled to greater protection than a weaker one, such as a generic or descriptive mark. The Essential Law Dictionary. Sphinx Publishing, An imprint of… …   Law dictionary

  • Arbitrary — For the concept of arbitrariness in trademark law, see Trademark distinctiveness. Arbitrary is a term given to choices and actions which are considered to be done not by means of any underlying principle or logic, but by whim or some decidedly… …   Wikipedia

  • trademark — Generally speaking, a distinctive mark of authenticity, through which the products of particular manufacturers or the vendible commodities of particular merchants may be distinguished from those of others. It may consist in any symbol or in any… …   Black's law dictionary

  • Non-conventional trademark — A non conventional trademark, also known as a nontraditional trademark, is any new type of trademark which does not belong to a pre existing, conventional category of trade mark, and which is often difficult to register, but which may… …   Wikipedia

  • distinctive trademark — A standard of trademark protection. Trademarks and service marks are judged on a spectrum of distinctiveness. The most unusual (in the context of their use) are considered the most memorable. Distinctive marks typically consist of terms that are… …   Law dictionary

  • Trade dress — refers to characteristics of the visual appearance of a product or its packaging (or even the facade of a building such as a restaurant) that may be registered and protected from being used by competitors in the manner of a trademark. Vague|What… …   Wikipedia

  • Comparison of Java and C++ — Programming language comparisons General comparison Basic syntax Basic instructions Arrays Associative arrays String operations …   Wikipedia

  • Doctrine of foreign equivalents — This article discusses the trademark doctrine regarding translation of foreign words. For the patent doctrine regarding equivalent means to practice an invention, see Doctrine of equivalents. The doctrine of foreign equivalents is a rule applied… …   Wikipedia